Monday, May 18, 2020
7 LinkedIn Usage Blunders - So you can stop making them. Career Coach JobJenny
7 LinkedIn Usage Blunders - So you can stop making them. Career Coach JobJenny This is the second in a 4-part series on LinkedIn for job search / career networking. It's also an excerpt from our just launchedRidiculously Awesome LinkedIn Kit. If you missed the first post, it's right overHERE.So you have your profile snazzied up and you've dodgedthe common blundersmany people make in setting up their profiles. Very fine work, grasshopper.Let's now breeze right into the most common wrong turns people make whenusingLinkedIn for professional networking and/or job search.Common LinkedIn Usage BlundersSetting up shop and then doing absolutely nothing.You laugh, but itâs not at all uncommon. LinkedIn is an interactive platform. As in, itâs designed for you to interact with others. Sure, you might be âfoundâ if you simply have a decent LinkedIn profile, but odds are youâll have FAR greater, lasting results with LinkedIn if you actually use the sucker once youâre all fancied up. Connecting with someone amazing ... and the squandering the moment.When you inv ite people to connect (or they invite you), itâs probably for a reason, right? So when they say yes, donât squander that opportunity to chat it up. A simple, âGreat to connect with you, Lisa. It was great to meet you at the Supply Chain Management Conference. Donât be a stranger and, please, let me know if I can help you out in any way down the road!â will go far. Or, if you need to ask a specific question, use this moment. But no ambushing. Think about you'd hate to be approached -- don't do that same thing to others. Never using the status update feature.The status update feature is simply a brilliant way to stay top of mind with your professional network. Every time you post an update, it appears in your networkâs feed. So use it regularly. What should you post? Try links to industry-related articles, updates on professional events youâre attending, and/or questions posed to your audience specific to topics in your field.If youâre a long-term job seeker, youâll want to use care to not use this real estate to continually bemoan your ongoing search (e.g. âStillll looking for a job. Please help me.â) But do stay on the radar of the people in your network, continually positioning yourself as someone who is knowledgeable, engaged and passionate in your field of expertise. Lazing out on the connection requests.Generic connection requests are for schmucks. Take the time to add a personal note every single time you invite someone to connect with you on LinkedIn. Even if itâs going to be obvious why youâre connecting, send a personal note. Take, take, taking, yet never giving back.The number one way to alienate and annoy the people in your LinkedIn network is to continually take, take, take and never give anything back. Always be mindful of this. Be helpful to people every time you see opportunity, whether thatâs in writing a recommendation, endorsing someoneâs skills, making an introduction or helping them answer a question theyâv e posted. The more you give, the more you get. Basic life rule. Forgetting that this is a PROFESSIONAL social media platform.Social media is just that, social. Of course it is. But LinkedIn is not to be confused with Twitter, Facebook or Snapchat. LinkedIn is a professional social media platform. Thus, if you intend to use it to entice and influence other professionals, youâve got to use care in everything you post, including comments you make in group discussions. Because guess what? They all go into that thing called your digital footprint. And if your digital footprint tells me youâre a weirdo, a loose cannon, a hard nose, a huge partier or a full-on lunatic, youâre going to be hosed.Youâre on LinkedIn to build and convey your professional brand. Everything you post and every way in which you interact should keep this top of mind. Making it blaringly obvious to colleagues that youâre seeking.This is the crowning faux pas of LinkedIn usage, one that applies specificall y to covert job seekers. When you rarely (or never) use LinkedIn and then * POOF * suddenly have 75 new connections, join 8 new groups (including ones specific to jobs and job search), and have 15 new recommendations (realize, folks, these are date stamped), what do you think the colleagues in your LinkedIn network are going to think (Or worse, your boss)?Ding ding ding! You are correct. They are going to think that youâre on the prowl for a new job. If youâre not able to conduct your career networking openly, you absolutely must adjust your privacy settings so that your profile isnât a running announcement that youâre about to jump ship. Need more help learning how to harness the power of LinkedIn for job search and career networking? TheRidiculously Awesome LinkedIn Kitcan help. You'll find it right HERE.
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